Context |
Types of Data |
Primary Purpose for Collection
and Use of Data |
Account Registration |
We collect your email address when you create an account. We also collect information relating to the actions that you perform while logged into your account as well as any information you choose to connect with your account – such as name, addresses, and payment methods. |
We use this information to provide account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences, wish lists, and transaction history. |
Ambassadors and Industry Professionals |
If you apply to become a FeraDyne ambassador or you sign up to receive pro deals, we collect information such as your name, contact information, education level, hunting and hunting gear expertise, social media conduct, preferences, and bank account information, and other information that we may request and you may choose to provide. |
We use this information to communicate with you, promote our products, and provide compensation to our ambassadors. |
Application for Employment |
If you apply for a job posting, we collect information necessary to process your application. This may include, among other things, your Social Security Number. Providing this information is required for employment. |
We use this information to process your job application and ensure that we have efficient staffing and work force operations. In some contexts, we are also required by law to collect information about applicants. |
Cookies and First-Party Tracking |
We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. See our Cookie Preference Center for more information. |
We use this information to ensure that our websites and services operate efficiently. |
Cookies and Third-Party Tracking |
We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. See our Cookie Preference Center for more information. |
We use this information to provide our users with tailored advertising and to better understand how users interact with our website and products. In some cases, we base the use of third-party cookies upon consent. You can opt-out of the use of cookies for behavioral advertising by changing your preferences in the Cookie Preference Center. |
Dealer Information |
We collect information regarding our dealers, such as name and contact information, email address, billing address, shipping address, bank account information, years in business, operating hours, and entity type. We also collect information regarding dealer employees with whom we may interact, such as such as job title, address, phone number, email address. |
We use this information to contact our dealers and communicate with them concerning normal business administration such as projects, services, and billing. |
Demographic Information |
We may collect personal information such as your gender, age, or location when you use certain products such as our cameras or Apps, or when you sign up for a live event. |
We use this information to process registration applications and better understand our customers. |
Distance Information |
When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and, in some cases, your distance from an associated trail camera. |
We use this information to understand our users and provide tailored services. In some contexts our use is also based upon your consent to provide us with geo location information. |
Donation Requests |
When you make a donation request we will collect your name, contact information, and any information you choose to provide about yourself and/or the event. |
We use this information to process your donation request. |
Email Interconnectivity |
If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. |
We use this information to understand how you interact with our communications to you. |
Events |
If you participate in one of our events, we will collect your registration information which may include your name, email address, and shirt size. We may also collect video and photographs at the event. |
We use this information to manage our events and register you for our events. We also use this information to promote our company, future events, and products. |
Feedback/Support |
If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, in order to reply. |
We use this information to receive, and act upon, your feedback or issues. |
Mailing List |
When you sign up for one of our mailing lists we collect your email address or postal address. |
We use this information to share updates and news about our products or services. |
Mobile Devices |
We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or using our Apps. |
We use this information to identify unique visitors and understand how users interact with us on their mobile devices. |
Order Placement |
We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order. |
We use your information to provide you with products or services. |
Partner Promotion |
We collect information that you provide as part of a co-branded promotion with another company. |
We use this information to fulfil our promotions and manage events. |
Product Registration, Rebate Requests, and Warranty Claims |
When you register your product, apply for a rebate, or make a warranty claim we may collect information such as your name, contact information, product information, and proof of original purchase. |
We use this information to process your registration and/or claim. |
Surveys |
When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. |
We use this information to understand your opinions, and collect information relevant to our organization. |
Sweepstakes or contests |
When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. |
We use this information to operate the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes. |
Testimonials |
If you agree to provide a testimonial we will collect your name and any other content you choose to provide. This information may be publicly posted on our website. |
We use this information to promote our business and products. |
Trail Camera |
When you use one of our connected trail cameras, we may collect information such as your images, video, wireless subscription data, and payment information. |
We use this information to provide you with connected trail camera services. |
Website interactions |
We use technology to monitor how you interact with our website. This may include which links you click on, the aggregate amount of time you spend on our website, or information that you type into our online forms. This may also include information about your device or browser. |
We use this information to understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also use this information to detect and prevent fraud. |
Web logs |
We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. |
We use this information to monitor our networks and the visitors to our websites. Among other things, it helps us understand which of our products is the most popular. |