FeraDyne Names New Rep Group To Handle Western States

Superior, Wis.(June 21, 2016) —FeraDyne Outdoors, LLC, announced today that J. Harding Associates, an independent manufacturer’s representative agency, will handle sales for the company’s 14 brands in 13 Western states. 

Headquartered in Huntington Beach, Calif., J. Harding Associates has been representing companies in the outdoor sporting and shooting industries for more than five decades. The agency has 13 dedicated and passionate sales associates, who will be responsible for serving the existing FeraDyne accounts as well as developing new business throughout California, Oregon, Washington, Arizona, Nevada, Utah, Idaho, New Mexico, Colorado, Wyoming Montana, Hawaii and Alaska. 

“We are very excited to work with FeraDyne and its premium brands of archery products,” said Jack Harding, president of J. Harding Associates. “Because of our structural framework and the long tenures of our sales associates, we are enthused with the opportunity that FeraDyne presents our organization. 

“While we may not be the biggest independent rep group in the western states, we strive to be the very best,” Harding said. “ We are eager to show the FeraDyne team and the archery dealers throughout the western territory the customer service, market knowledge, and business development process that we have brought to our other long-tenured vendors.”

About FeraDyne Outdoors: FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information please visit www.feradyne.com or call 866-387-9307.